This site is a small window into how I think, explore ideas, and structure messy problems.
The Meridian Story
Meridian Co. is scaling
and breaking.
A fast-growing mid-sized company with inconsistent operations, delayed delivery, manual reporting, hidden vendor risk, and a leaking growth funnel. Each project is one chapter of diagnosing and fixing that and the output of each chapter feeds directly into the next. Standalone, each project showcases a distinct tool. Together, they tell a coherent business transformation story.
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Meridian operates across 4 regions but every team runs the same core process differently. No one knows which version is right. Before anything can be fixed delivery, reporting, risk. The current state has to be mapped and standardised. This is Chapter 1: diagnosis.
01
Now that Meridian's processes are mapped (Ch.1), leadership wants to build a unified internal system to replace the regional patchwork. But previous tech projects at Meridian ran late and over budget due to vague requirements. This chapter structures the delivery from business need to tested, signed-off output.
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02
The Meridian Ops Portal (Ch.2) is now live and generating data. But leadership is still receiving manually compiled Excel reports every week, a 3-hour task done by one analyst. This chapter replaces that entirely: a live Google Sheets data layer feeds a Looker Studio dashboard, and n8n sends the weekly summary automatically.
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03
The automated reporting in Ch.3 surfaces something concerning: 60% of Meridian's operational spend flows through just 3 vendors. Leadership hasn't reviewed vendor contracts in 18 months. This chapter builds the risk scoring model that turns that raw data into a structured governance framework and a Tableau dashboard that makes the risk visible.
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04
Growth & Funnel Analytics
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With operations standardised, delivery structured, reporting automated, and vendor risk governed. Meridian is now stable enough to focus on growth. But marketing spend has doubled while conversions have stayed flat. This final chapter analyses the full funnel to find where leads are dropping off and where budget is being wasted. The Plotly Dash app lets anyone on the team explore the data interactively.
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And I love
sketching too...
Hey, I’m riya.
I work at the intersection of analysis and creativity, and I enjoy creative thinking- especially when it’s structured.
I like turning ideas into systems, visuals ke peeche logic dhoondhna, and chaos ko kuch usable banana.
Sometimes that looks like design, sometimes like problem-solving, and sometimes like thinking a little too hard.
If you want to explore more, you know what to do.